Importance of Cross Cultural Communication

Cross Cultural Communication is business that happens between any two companies, regardless of their location. The age of globalisation and information has completely changed the face of business. People are no longer confined to geographical walls but have expanded their wings and become a part of international networks.

Communication being the backbone, it is essential for people to comprehend the cultural differences among organisations to get the desired results at the workplace. To yield effective business results, every organisation needs to be sensitive to the potential issues of cross cultural communication.

It is not simple to define culture. Even when English is the common language in a cross cultural situation, it does not mean that you should speak at a normal speed. One should slow down, speak clearly and ensure that the pronunciations are intelligible.

Cross Cultural Communication is enhanced through taking turns to talk, making a point and then listening to the response. One should avoid asking 2 separate questions which means the same. For example: try not to ask double questions such as, ‘Do you wish to carry on or Shall I stop here?

In Cross Cultural Communication, only the 1st or 2nd question may be comprehended. Let the listener answer one question at a time. Many Cross Cultural Communication misunderstandings have been caused by usage of negative questions and answers. Sometimes, in order to avoid misunderstandings, one should make it a practice to write it down and check.

Effective cross cultural communication is in the essence of being comfortable. One should be comfortable with what is being said or heard. One more important element is that when communicating across cultures never assume that the personality at the other end has understood. Active listening is a quality that everyone should possess. Make it a habit to summarise what is being said in order to verify it. This is a very effective way of ensuring that accurate cross Cultural communication has taken place.

Avoid the usage of slang. The danger is that, the words will be understood but the meaning will be missed. In many cultures, business is taken seriously. Many cultures will not appreciate the use of humour and joke. So, while making use of humour one should think whether it will be understood in other culture. One should always maintain etiquette while communicating. It is always a good idea to have adequate mannerisms.

Thus, Cross Cultural Communication is about dealing with people from other cultures that minimises misunderstandings and maximises one’s potential to create strong Cross Cultural relationship.

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