Communication Skills Are Desired by Business and Social groups

Communication is key to your success – in relationships, in the workplace, as a citizen of your country, and across your lifetime. Effective communication is a vital tool for any business owner. Your success at getting your point across can be the difference between sealing a deal and missing out on a potential opportunity.

You should be able to clearly explain company policies to customers and clients and answer their questions about your products or services. It is crucial to communicate effectively in negotiations to ensure you achieve your goals.

Communication is also important within the business. Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.

Communication Represents You Socially

You want to make a good first impression on your friends and family, instructors, and employer. They all want you to convey a positive image, as it reflects on them. In your career, you will represent your business or company in spoken and written form. Your professionalism and attention to detail will reflect positively on you and set you up for success.

Communication Skills Are Desired by Business and Industry

Oral and written communication proficiencies are consistently ranked in the top ten desirable skills by employer surveys year after year. In fact, high-powered business executives sometimes hire consultants to coach them in sharpening their communication skills.

Factors responsible for effective Communication:-

Truthfulness in Communication

Tell the truth. You might need to announce an impending layoff or explain a tragic accident to government safety officials. Although you could face employee anger or public scrutiny, don’t let the fear of negative reaction to bad news suppress honesty. Fudging facts or omitting essential, nonproprietary information jeopardizes your business’s credibility with employees, customers, the public and the media.
Grammatical Correctness

Use correct grammar in all communication. Check written messages for misspellings and punctuation errors. Avoid wordy or run-on sentences by sticking to the subject-verb-object structure.

So for example, if you are calling a client, the very first thing you may want to say is: “I realize how busy you are so I will only need one minute of your time to let you know about our service / product.”


Tell audiences upfront why you’re communicating with them. Mysterious, vague, distorted or conflicting messages foster mistrust. Use familiar, commonly understood language. Substitute the word “contemplating,” for example, with the phrase “thinking about.” Organize sentences and paragraphs so they follow a logical order in the overall text.


Choose a communication tone that suits audiences and topics. Emailing employees about the annual office picnic should be upbeat and engaging. A sales promotion also can be upbeat and persuasive to attract customers..
Communication that’s sincere and courteous helps build employee and customer loyalty. Language that angers, belittles, insults or stereotypes audiences is financially and legally risky.

For a sales team, if they call a prospective client and the first thing out of their mouth needs to be something to the effect of, “I realize that your time is very valuable so I will only need two minutes to schedule a time for a second call where I can do a 10-minute demonstration of our product / service.”

Avoid being too direct like” I want to talk to you for some time. Please listen to me about the service / product”

Same advice applies for approaching your manager or boss to set up a meeting. Let them know if it will be painful, how long it will take and the end result you are asking for – they will be much more apt to schedule a time for you.

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