Communication Channel – Choosing the best medium!

Whatever our technological advances, the essence of good communication is the same. Your emotional intelligence and self-awareness are important in communicating with others. You need to think through not only what to say and how to say it but also how your message is influenced by the technology you use.

When choosing a media of communication, the most important decision is to consider who are the respective audience and the objective of the message itself. To help such decision, one may roughly refer to the list of mediums below.

Team meetings

It can make communication personal and relevant to the team involved. It can also give opportunity for discussion, feedback, questioning and ideas and can help build understanding and involvement


It can reach mass audiences fast. It is cost effective and simple to use. Also consistent and controlled message reaches the recipient directly. It is good for information, awareness or instruction


It is creative and entertaining as it shows real people talking about their experiences. The camera never lies so it can show proof or progress

It is also consistent, controlled message

Print magazine

It can reach the entire company with a consistent message. Even time-pressured staff can read in coffee breaks, on trains, etc. It can address/reflect staff feedback and respond and can show how everything fits together and reinforce company brand.


It is good for remote workforces and also effective for information and instruction.

Notice boards

It is visible and may catch people’s eye when too time pressured to read anything else and also good for instructions and information

Text messaging

It is good for reaching remote workers and crisis communication. It can be used to direct people to further sources of information. It can be used to update senior managers on important news whilst on leave

Events/ road shows

It acts as an opportunity for key people to reach mass audiences face-to-face. It is flexible and responsive. It can include Q&A sessions, break-out groups and involve people. It can build team spirit and motivate and also used to address controversial issues

Open forum

It gives opportunity to raise and discuss the real issues and also helps leaders to understand how things really are. It also enables people to feel heard.


It is helpful for remote workers. It also provides opportunity to hear about issues from senior leaders.

The communication options you choose will depend on what you want to accomplish and what you and your clients find comfortable. In our opening examples, you could leave your question in a voice mail if it is short, specific, and factual. Otherwise you could suggest some good times for a return call.

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