7 C’s of Communication


Communication is the verbal and non- verbal exchange of communication. It is an activity of conveying meaningful information. Communication requires a sender, a message and intended recipients. It requires that the communicating parties share an area of communicative commonality.

7 C’s of Communication

Clear and Effective Communication improves productivity. Although technology has changed, the essential elements of good business communication have not changed. The following are the 7 C’s of communication:

1)   Completeness

One needs to provide all necessary information, answer all the desired questions asked and also feed with the extra information, if he need be. One must check the Who’s, What’s, When’s, Where’s, Why’s and How’s.


2)   Conciseness

One must eliminate all the wordy expressions and talk to the point. The information should include only relevant material. Repetition of words or phrases or sentences is a complete No- No. Relevant material demands you to be focused. Prune and avoid long explanations and also avoid gushing politeness.


3)   Consideration

Always show your audience the benefit or the interest in the receiver. Emphasize on Positive and pleasant facts. Focus on “You” instead of “I” and “We”. Apply integrity and ethics.


4)   Concreteness

Make optimum usage of specific facts and figures. One must always put action in the words and make use of image building words. Use more adjectives and adverbs.


5)   Clarity

Make usage of Precise, Concrete and Familiar words. Construct effective sentences and Paragraphs. Choose short, familiar and conversational words. Construct effective sentences and paragraphs by unity of idea and sequencing. One must achieve appropriate readability by using formal and informal language.


6)   Correctness

One must make use of right level of language. Check the accuracy of figures, facts and words. Maintain acceptable writing mechanics. Also use right level of language and also parallel language.


7)   Courtesy

One must be sincere, tactful, thoughtful and appreciative. Omit expressions that hurt, irritate and insult. One must apologize graciously. Use expressions that show respect. Always make use of non- discriminatory expressions.




Hence, communication plays a vital role in everyday affairs, whether it is our personal life or our workplace. The importance of effective communication cannot be overlooked. Communication can take place in different forms. It can be oral or spoken words. The tone and pitch of the voice also makes a difference. During verbal communication, one must keep eye contact with the audience and speak in a clear and good tone.


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