Business English


“Business English” is that English which makes you stand out of the crowd and helps you in getting attention, in good spirits.

Business English: Focus on common vocabulary and phrases used in the business world. Also on the types of materials, texts and articles, which introduce Business terminology.

Business Interactions: Focus on the business interactions, meetings, telephoning and negotiation. Texts which provide interactional practice in varied situations.

Business Correspondence: Focus on business and professional writing such as letters, memos, proposals etc. Texts which provide examples and practice in various writing formats.

Business Presentations: Focus on preparing and delivering professional presentations. Texts and articles, which provide tips on making formal presentations.

English needs assessment

Assessment of English language before learning is art of Business English. It axts as an ice breaker and gets people talking.

Areas to focus on

One needs to focus on telephonic talks through Role Plays. This will force ones own self to listen to one another very carefully. Role Play activities are excellent practice which will allow oneself to act out common situations such as meeting someone for the first time or what to say at a dinner party. One needs to make sure that all these activities are relevant to their real jobs as well.

Email writing

One needs to have the tool and confidence to start and end emails in a professional way. Go over phrases that you will come across and get them to practice writing each other emails that they would need to write in the everyday jobs. In the process of learning, make a note of other areas or terms which may need a bit of work on as they come up.

Once with the determination to learn Business English, one must follow a specific structure and put it in practice in once day to day activities.

Reading has to become once passion. One must jot down few words that they come across or which are unfamiliar to them. Must also have one dictionary handy and so some research of the particular word. Then follow the 21-day cycle of using the words and then be the first one to make an impact to your speech by using the updated English Vocabulary.

Need Analysis of the audience play a crucial role. If one is very much aware of good Business English and the crowd that they face is very basic, then all the efforts put by the speaker goes in vain. Because how much ever English one uses, if the audience is basic then, it is of no point. If the speaker is facing a crowd of senior most people, then usage of “Business English” makes sense.


The key to make one self stand out of the crowd or to grab eyeballs is the usage of Business English at its best. Once one follows the use of Business English, Confidence, Right Attitude and Fearless facing of corporate world comes handy.


Tips to Draft a Formal Letter

Drafting a formal letter should be very simple and up to the point. Unnecessary conversations and friendly greetings should be avoided. A formal letter describes a formal communication between two individuals or organizations. They can be a proposal, informational or promotional letters. Drafting a formal letter includes various aspects that are detailed below.


From address:

This address contains your address, the address of the individual/organization who is writing the letter. From address should be written on the right hand top corner of the letter.

To Address:

This address contains the address of the individual/organization to which the letter is addressed.

To address should be written on the left hand side of the letter


Date can be mentioned either on the right or left side of the page in line with the To address. Please note to mention the month in words for example it should be written as 15th August 2012 and not 15/08/2012.


Subject is the most important part of a formal letter and is very important to highlight the subject and mention it below the To address. Subject of a formal letter is the highlight to the matter described in the body. Just as a topic of an essay it is the topic of the letter and the heading of the purpose for writing the formal letter.

Salutation / Greeting:

Salutation is a greeting to give respect to the one whom this letter is addressed .It can be in the form of  Dear sir/Madam or can be directly addressed with the name for example- Dear Mr. Krishna.


Body of a formal letter should be straight to the point and should not carry lengthy unwanted conversations. The first paragraph should contain self introduction or a formal introduction to you, the complaint, appraisal or enquiry.

The second paragraph should include a detailed explanation to the matter and should contain all the technical or descriptive information about it.

The last paragraph should conclude with the expectation of the output desired from the described matter.


Ending the letter is always addressed with a respected complimentary close like yours sincerely/yours faithfully followed by the name of the person or organization writing the letter.

Precise Speaking


In the world today our language is a wonderful source of communication, but the only downfall is that it is nowhere near close to perfect. It is always much nicer to hear someone who has clear and precise language coming out of their mouth instead of jumbled mumbling words.

Speaking in Short

  1. First I would like to talk about the scope. Is your response actually what you need to talk about? Or are you trying to beat around the bush and not get to the point of your conversation? If the scope is too wide or broad it may hide the subject or delay the action. Make sure your audience knows what they want to do and ask yourself if you have said everything that they need to know or respond to take the correction action.
  2. Keep your audience’s attention by not changing terms. For example if you call a box, a box at the beginning do not change the card, unless there is a reason to change it. If there is a reason for this change you need to explain it to your audience so they know what is going on.
  3. Remember to have a passive voice. Do you tend to overkill your verbs? Remember to talk to your audience instead of about your audience. Voice is very important when trying to relay a message across to a group of people.
  4. Do not forget about conjunctions. Conjunctions are a good form for blocking run on sentences as a preposition. Conjunctions may also capture topics that are not related and fill empty spots we have to take a breath. They also may take up a spot if your audience may need a breather as well. Conjunctions are very important when relaying your message smoothly.
  5.  Last but not least one of the most important are prepositions. Prepositions are the main source in our language for run-on sentences. Most likely, positions do not have any point to your message at all and when you do use a preposition make sure that it is necessary.


Speaking in short helps immensely in delivering what you want to say and helps the receiver to understand the message more precisely.

Effective Business Meetings

Effective business meetings play a very major role in effective and efficient performance of the organization. Effective meetings are a source of great motivation and inspiration for the employees. It helps to create an effective communicating atmosphere within the organization and amongst the employees. Effective business meetings drive the employees to work harder to achieve the goals and give them a chance to work in groups. The employees when work in groups to achieve a goal rather than working individually creates more effective results and delivers great performance.

Steps to deliver an effective business meeting:

General tips:

Conducting effective business meetings is a great tool for re energizing and boosting the moral   of employees but there are a few aspects that should be noted in order to create an effective impression. Employees should be well prepared about the previous data and analysis and the things to be discussed for productive growth. Meeting must be prepared part by part with proper formation in order to utilize time effectively. Meetings must be conducted at regular intervals but not so often that it loses its importance and employees start taking for granted. Focus should be on the prepared topics and should not get diverted to another issues arising with the present discussions.

Preparation of module:

Preparation of module is the key for effective time management and implementation of the content. Being well prepared for a meeting is essential for better delivery of results. Greater the input greater will be the output.  Preparing a module involves a list of contents and topics to be discussed in the meeting. Projecting the goals and targets of the organization and preparing a module to work on them and achieve the goals is the key for effective results. Preparing handout of the highlighted topics or an agenda to be discussed and distributing amongst the participants is a great way to be proactive and save time. There are enormous ways to distribute the agenda and in today’s world of technology email works the best.

Appropriate approach:

An appropriate approach means a formal and interesting atmosphere with proper time management and punctuality with respect to meeting is essential. Effective delivery of the content with a humorous approach is the best combination.


Every individual loves to get recognized and appreciating an employee and rewarding them in such meeting is always a motivation for all others, which in turn gives productive results.    

Attire Etiquette


Dressing Etiquette is the way we communicate with our clothing and dress. Dressing elegant has much to do with dressing appropriately. Clothes have a secret language of their own. They communicate more than we realize. That is why, movie stars pay a handsome amount to designers to dress them and organize their wardrobe. They need to be dressed in a certain way to send out a certain message. Good clothes are considered as a ticket to decent places.

Dressing Etiquette

  • Shoes constitute an important part of the overall dress. Keep them shiny and clean all the time.
  • Wear your dress according to the occasion. Clothes must always be clean, stain free and properly pressed. Make up helps us look naturally beautiful. Do not overdo to the extent it looks artificial.
  • Nothing justifies dirty or disordered hair. A style is good if you keep you hair neat and tidy throughout the day with a minimum effort.
  • Take extra care of all those parts of the body that are exposed to direct light and sun.
  • Wear light colored clothes such as white, beige, pastel. Dark clothes are too harsh and loud.
  • When meetings with clients or other business associates, whether in your office or theirs, you should dress appropriately. Whenever in doubt, adopt the traditional business attire.
  • All business attires, whether traditional or casual, should be reflective of a professional, dignified appearance.
  • Aim for a classic and understated look when selecting your casual business wear for the day. Pick clothing that is comfortable yet communicate a professional attitude.
  • Combine some of your existing business wardrobes with the casual outfits.
  • Clothing should be clean, pressed or wrinkle free and without holes or frayed areas. Shirts need to be tucked in.
  • Hairstyle should project professional appearance, clean, neatly trimmed and well groomed.


Dressing is just the reflection of your thoughts and needs. One needs to be well groomed and aware about the location that one is about to visit and the kind of people you are going to be  surrounded with.

Basic English Grammar

The Basic foundation of every aspect of learning is the most important and plays a key role in effective development. Similarly Basic grammar is the most important and the basic aspect of learning English effectively. English grammar contains some basic elements that are very essential to understand and get a fair knowledge of the language which are detailed as follows:

Key elements of basic grammar:

Noun: A noun can be defined as a person, place animal or thing. It takes the place of subject or object in a sentence. Example: Pratik is hungry. Here Pratik is the noun as it is a name of a person.

Pronoun: Pronoun can be defined as a word that takes the place of noun to describe the subject or object. Example: He is hungry. Here he is used instead of the noun pratik which is stated as pronoun.

Verb: Verb can be defined as the action in the sentence. Example: He plays cricket. Here playing is the action and hence play can be defined as a verb.

Adjective: Adjective can be defined as a word that supports or modifies a noun or pronoun. Adjectives are mostly used before the noun or pronoun that it supports.
Example: She has a sweet voice. Here sweet is adjective that is supporting the pronoun “she”.

Adverb: Adverb can be described as a word that supports or modifies a verb or even an adjective. Example: He plays excellent guitar. Here excellent is an adverb that is supporting the verb plays.

Preposition: Preposition can be defined as words that are used to connect noun or pronoun or other words in a sentence. Example: Ram and Krishna are playing cricket. Here the word and is used to connect two nouns Ram and Krishna which can be described as a preposition.

Sentence: A sentence can be defined as a combination of words that contain an object and a subject that in relation makes a meaningful description. Example: My Brother Plays guitar .Here a noun and a verb are connected together to make a meaningful explanation that is defined as a sentence.  

Tenses: Tense can be defined as sentences that with the help of verb describe the time and occurrence of a particular event or thing and details about its occurrence. Tenses are of three forms Namely Present, Past and Future tense which can be further categorized into 9 more forms.

Dialogue Writing

Dialogue can be referred to as spoken lines in a dramatic performance such as a play or a television show. It is also known as any conversation that takes place between two people. Dialogue between characters is usually enclosed in quotation marks.

Tips on Dialogue Writing

1. Make them sound natural- Writer should always intend to make their dialogues sound natural. This is one of the major struggle that a writer faces.

2. Good Listener- Start to pay attention to the expressions that people use in their day to day conversations. Having a sense of natural speech patterns is essential to a good dialogue.

3. Be Secretive- The speaker should not reveal everything a one go. The story should unfold naturally. It should not be obvious to the reader that they are being fed the important facts. Keep it mysterious as it would keep the interest of the audience on till the end.

4. Never over-do- Veering too much beyond ‘he said/she said’ only draws the attention to the tags. Be should always focus and want the reader’s attention centered on the brilliant dialogue and not on the ability to think of the synonym for ‘said’.

5. Voracious reader- One needs to read widely and also keep a track on why things work or do not work. The writer should know at the drop of the hat about the characters of the story and the manner in which the story revolves.

6. Respect Punctuation- Punctuation at the right places enhance the quality and the impact of the dialogue. The writer needs to brush on the basics as punctuations can at times be confusing.

7. Patience- One needs to have lot of patience and also be calm throughout the journey of writing a dialogue. Having calm and patience is the key to deliver an extraordinary piece of dialogue writing.

Hence, dialogue writing is an effective way to bring life to characters. The most important point to remember is that, it should be good enough to stand on its own merits.

7 Habits for Impressive Personality

Personality reflects the behavioral characteristics of an individual. Possessing an impressive personality is very essential for leaving a great impression on the public. Possessing an impressive personality is very essential for personal and professional growth and acts as an added edge for the success of an individual. Possessing an impressive personality has some basic qualities that adds a flawless aura to an individual’s behaviour and projects an effective image on public. Few such habits or characteristics are detailed below-


Appearance- Appearance of a person creates the first impression of an individual on the public. Having a pleasing appearance is the most vital aspect of possessing an impressive personality. Dressing sense of an individual should always be appropriate with respect to the event. An individual should be fit and should have a balanced diet that keeps him/ her in shape and adds a pleasing aura to his/her personality.

Communication skills- After a person has created an effective image with his appearance of personality its time for some conversation. Having great communication skills creates a very graceful impact of an individual on the public. Having a persuasive pitch and winning the audience with words and compliments is an art that need to be cultivated effectively for creating a flawless impression.

Body language- Body language is very essential for adding spark to the communication and appearance. The manner in which a person walks, his style of communication his posture everything forms part of the body language. Another important feature of possessing great body language is facial expressions. Eye contact and smile of a person can work wonders and an individual can create magic with them.

Planning- Having an aim and plan to achieve objectives is the best way to be successful and it is an essential trait of an impressive personality. Achieving goals and objectives is very essential for regular development and can be attained by proper planning.  Knowing the objectives and goal is an important aspect that drives an individual to lead from the front and create impressive image.

Attitude- Having a possessive and assertive attitude is very essential to understand to the problems and finding their appropriate solutions. Personal motivation and the motivation of the whole team completely depend upon the positive attitude of an individual.

Mindset– Keeping a calm and composed mind throughout and not loosing temper is the key to be successful and maintaining the image that is projected. To build it costs years and to lose it costs minutes hence being calm and composed is the key to maintain this focus.

Confidence– Confidence drives the team and self to achieve the impossible. To gain public’s trust, trusting yourself is essential and hence self confidence is the key aspect to set the desired impression on the public.

Key Aspects of Public Speaking


The process of speaking to a group of people in a structured manner with an intend to inform, influence or entertain the listeners is known as Public Speaking.

In Public Speaking, the purpose may range from simply transmitting information to motivating people to act, to simply telling a story. Good orators are those who are able to change the emotions of their listeners and not just inform them.

In current scenario, Public Speaking for business and commercial events is often done by professionals.

Public Speaking

Feeling some nervousness before giving a speech is a natural feeling, but too much nervousness can be detrimental. You should know the material which you are going to talk about. Pick up the topic that interests you. Know more about the subject, one need to add humour, personal stories and conversational language. You need to rehearse out loudly with all the equipments that you are going to use. Respect all the punctuation marks. Take a pause of few seconds after every statement. Practice with a timer. Knowing the audience beforehand makes things smooth for the speakers. Greet some audience members as they arrive. It is much easier to speak to a group of people than to strangers. Imagine yourself speaking; your voice needs to be clear and confident. Visualize the audience clapping for you. It will boost your confidence. Focus your attention away from your anxieties and concentrate on your message and audience. Mainly your speech should represent you as an authority and also as a person. Experience builds confidence, which is the key to Effective Speaking. Do not apologize for any nervousness or problem; the audience probably may not have noticed it. You should realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative and entertaining. Arriving early and rehearsing is one of the best ways. Arriving early and rehearsing is one of the beat ways. Observation is also plays a vital role to gain knowledge. Though all of us are talented in many spheres, multi- tasking is still the virtue of today’s competitive environment. The audience has to be well gauged in advance and the speech has to be well written so that there is no problem while delivering the message. Often mistakes are the basic ways to learn. It is important to observe, learn and not repeat mistakes. Rehearsing well is the chief idea if the topic is unfamiliar.


Public Speaking is one area which demands you to have good body language, adequate knowledge about Grammar, Clarity in Volume and correct Attitude.

How to Prepare Effective Power Point Presentation

Power Point Presentation is a way of attracting the audience to one’s views. It is one of the helping factors behind the success of the meeting. The most popular uses of power point presentations attraction re in modern days leading, corporate training, marketing and sales gathering.

Power Point Present action combined audio and video both aspects, making it easier for the audience to understand. Even normal teaching in training becomes interactive by adding presentations in the lectures. People at top management levels use this powerful tool to train their juniors or associates to give them a clearer picture.

Keep it natural- Good present aim to comfort the viewer. When you choose an overall style, try to visualize your power point slides. Also visualize how you would arrange it in your slides.

Plan- A little planning is always required to go a long way. Most presentations are written in Power point. The points of your slides illustrate and expand what the speaker wants to convey to the audience. One should ensure that the script follows good story telling with the beginning, middle and an end.

One thing at a time- At any given point of time, the speaker should be talking about only that slide that is seen to the audience. The audience will instantly connect to the slide that is shown. One can make use of bullets. Chart can be put on the next slide to be referred when one gets to the data.

Avoid Paragraphs- Most of the power point presentations fail to make a mark as everything is put in paragraphs. Paragraphs do not attract the audience. If they do then it does not have a desired impact on the audience. It makes the slides look very confused.

Decide- There has to be immense clarity before delivering a presentation. It is absolutely necessary to determine what you want your audience to take away from your presentation.

Sum it up- Once you are aware of what you want your main message to be, then you can talk all over about the topic and boil it down.

Use Informative Graphics- Graphics are what makes a presentation engaging. They can provide information to the audience which may be difficult to convey in words.

Practice- Spend a lot of time practicing before delivering the presentation. Ensure that the speech matches with the prepared slides.

Thus, slide shows are quick to produce, easy to update and effective to the visual interest in the presentations. The key is to make it certain that your slide show is a visual aid and not a visual distraction.


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