In the world of today, media has become as necessary as the 3 basic needs of life namely food, clothing and shelter. It has played a significant role in strengthening the society. Media is considered as a ‘Mirror’ for modern society. The main purpose of the media is to keep the people updatedabout the current news affairs. Society is influenced by media in many ways. It is the media that gives lot of information about things that are around us. Media affects people’s perspective. It is the media for the masses that helps them to conclude lot of things and make judgements regarding various issues.

Media is the most powerful tool of communication. It helps in promoting the right things on right time. Media has a constructive role to play for the society. It plays a crucial role in order to focus on social issues in every era. Everyday we encounter media in some form. It could be waking up to the sound of the radio or passing billboards in the street or simply just watching television. There are different forms of media like written media, visual media etc. Media is one of the greatest events of technology obtained in pastcenturies. There is a lot of benefit that could be used in all areas whether social, economic, political etc. The various forms of media primarily television, radio, newspaper etc spread and disseminate information. It provides free publicity and exposure on a larger scale.

Thus, media is persuasive in our lives. The messages transmitted through media About our society and also our culture. It has become our very way of life. It can be reflection of our values and can also a force for change.


Importance of Cross Cultural Communication

Cross Cultural Communication is business that happens between any two companies, regardless of their location. The age of globalisation and information has completely changed the face of business. People are no longer confined to geographical walls but have expanded their wings and become a part of international networks.

Communication being the backbone, it is essential for people to comprehend the cultural differences among organisations to get the desired results at the workplace. To yield effective business results, every organisation needs to be sensitive to the potential issues of cross cultural communication.

It is not simple to define culture. Even when English is the common language in a cross cultural situation, it does not mean that you should speak at a normal speed. One should slow down, speak clearly and ensure that the pronunciations are intelligible.

Cross Cultural Communication is enhanced through taking turns to talk, making a point and then listening to the response. One should avoid asking 2 separate questions which means the same. For example: try not to ask double questions such as, ‘Do you wish to carry on or Shall I stop here?

In Cross Cultural Communication, only the 1st or 2nd question may be comprehended. Let the listener answer one question at a time. Many Cross Cultural Communication misunderstandings have been caused by usage of negative questions and answers. Sometimes, in order to avoid misunderstandings, one should make it a practice to write it down and check.

Effective cross cultural communication is in the essence of being comfortable. One should be comfortable with what is being said or heard. One more important element is that when communicating across cultures never assume that the personality at the other end has understood. Active listening is a quality that everyone should possess. Make it a habit to summarise what is being said in order to verify it. This is a very effective way of ensuring that accurate cross Cultural communication has taken place.

Avoid the usage of slang. The danger is that, the words will be understood but the meaning will be missed. In many cultures, business is taken seriously. Many cultures will not appreciate the use of humour and joke. So, while making use of humour one should think whether it will be understood in other culture. One should always maintain etiquette while communicating. It is always a good idea to have adequate mannerisms.

Thus, Cross Cultural Communication is about dealing with people from other cultures that minimises misunderstandings and maximises one’s potential to create strong Cross Cultural relationship.

Role of Mirror Practice

Mirror Practice

Effective speaking is a very important part of an individual’s personal and professional growth. Effective speaking plays an essential role in the development of an individual’s personality. It gives a great impression on the audience if an individual is an effective speaker. Effective speaking has various aspects and ways to improve communication. Mirror practice is one of the best methods to improve public speaking.

Practice is very essential to attain perfection in any task. Practice makes it easy to find solution to hurdles and gives exact details of how it can be prevented before the actual occurrence, Mirror practice deals with personal observance skills, here an individual is expected to understand himself and view the results of his input by himself that gives him a perfect idea of how effective he is and he gets his own feedback that helps in improving the performance.

Mirror practice not only means practicing to speak while standing opposite the mirror, it actually means to observe one’s own performance by various means like videos, audios etc. and working on the weaker areas of an individual’s performance. Mirror practice improves and gives the actual feedback to an individual of how he is performing and which areas he needs to work for more improvement.

Judgments are the best when they are self satisfactory however if an individual feels he cannot judge himself a great way to get feedback is to perform and capture your performance in a video. This is a great way to have a keen observation in the presence of an expert. A through observation and one on one feedback by the expert on the communication skills, body language, voice module and other aspects is the key to improvement.

Recording and re-recording after working on the weaker areas is the best way to self examine and analyze how much improvement an individual has brought and how much more is required.


Communication Style

Develop your own natural and relaxed communication style

Communication skills have a significant importance for development of an individual’s personality. It plays a very important role in setting up an impression of the individual’s

Personality on the public. Every different individual has his/her own way of communicating with the public and every individual needs grooming for the same in order to be an effective speaker. There are different ways to develop communication skills depending upon the need of every individual and the objective or aim to develop communication. External training and development is essential to learn the process of effective communication but developing the communication skills effectively with a unique natural and relaxed style is the key.

Steps to develop a natural and relaxed communication style-

 Many individuals try to change their unique style of communication during the process of learning and development and try to speak and imitate the way others speak making their own self uncomfortable. One should always refrain himself from such practices and first be comfortable with the style of communication they think to develop or adopt.

Accent developmentis very common amongst individuals some have an accent of their mother tongue that is mixed with English and hence is the most important and high priority change in communication style. Individuals facing this difficulty should first get rid of the accent with practice of pronunciation and later develop their own relaxed style of communication.

Some others try to forcibly put a foreign accent to show they know a lot but it always appears fake and uncomfortable to the speaker as well as the listener and hence should be avoided if not naturally acquired.


Developing a natural and relaxed communication style always gives a great impression of the speaker to the audience and in times of miscommunication does not appear that the speaker is fake or trying to say something that he doesn’t have knowledge about. Whereas behaving or trying to imitate someone else’s style is a bad idea and always have risks of creating goof ups which create a very bad impression on public.




Etiquettes during holidays


Everyone of us looks forward to holidays, at least once in a year. Holidays are generally to de-stress yourself from your normal routine and helps to rejuvenate oneself and also to rediscover ones inner self. They are a very important part and if not then one must make them an important part in their yearly calendar.

In order to have a smooth and memorable holidays, one needs to follow few etiquettes:

During the travel, everyone has to be polite not only amongst themselves, but all with the follow passengers. Be very helpful and courteous to people.

Any holiday should be properly planned not only during the travel, but also before and also after the travel. Planning will give more options and more exposure. Planning is a priority as it will bring clarity in the journey.

Every destination and place of visit including the accommodations and travel should be confirmed before the travel. This will help you to travel peacefully and enjoy every moment of your journey.

4.Tickets and other necessities
All the travel documents like passport, tickets etc. should be kept first to avoid any future hassles. This would give immense peace of mind and confidence to travel safely.

The carriage of food items depends on the mode of transport that one chooses. If one plans to carry food items it should be properly packed and kept separately away from the luggage that contains clothes.

6.Respect the rules
One should be respectful of others when using cell phones and audio or video devices onboard and also observe some guidelines when travelling during peak hours.

If one travels by train, prepare to exit at the stop prior to the station stop, allowing time to reach an open door. In an emergency situation remain calm and follow directions.
One should always remember to carry the necessary travel document clothes that are conducive for the place of your visit, polite gesture, respecting travel rules, the sentiments of the people of the country or city or state that you are planning to visit and make memorable memories.

Importance of Meetings

A meeting is the most fundamental form of interaction among humans. As humans, we have to constantly interact with other humans. Hence, meeting has become a part and parcel of our lives. Every meeting has an agenda. Every meeting is attended by certain number of attendees. The minutes of a meeting represents everything that is discussed at the meeting. In other words, the minutes act as a record of the meeting proceedings. Meetings can be of various types:

A Birthday party is a meeting of the invited guests and hosts, whose birthday it is. The main meeting agenda of a birthday party is the host’s birthday.

A Business conference is also a meeting. It is a meeting of a more serious nature. A business conference unlike a birthday party does not always end on a positive note. It is mandatory to take down the minutes of a Business Conference.

A Summit is also a form of a meet. It is a meeting between two nations. At a Summit, different countries meet to discuss how to conserve environment, how to arrest sudden climatic change etc.  Summit can also be economic summits like economic and trade policies, trade reforms etc.

A Political meeting is also a meeting. The main objective of the political meeting is to propagate the party that is hosting the meeting. The agenda of the meeting is decided by the political party.

A Religious Meeting is also a meeting. The people who attend this meeting are known as pilgrims . The person who calls for this meeting is an important person of that particular religion.

Thus, every meeting has a different experience that helps us to progress and become more productive.

Types of Speaking

Speaking forms an important part of our daily routine. By default, we are speaking on various topics, either by giving opinions, by taking opinions, in the form of discussions and debates.


Below mentionedare few types of speaking:


1. Impromptu- Impromptu speaking is another term for ‘on the spot speaking’. It happens when the topic is thrown on the spot and one needs to speak out thoughts or ideas over the topic.


2. Scripted speech- Scripted speech is also known as ‘Manu-script’. It is a type of speaking where one needs to just refer a piece of paper, where the content or the matter is mentioned and read it out.


3. Debate- Debate is a kind of speech, where one side of the team is in favour of  a topic and the other speaks against the mentioned topic. In other words, the pros and cons of the given topics are mentioned.


4. Story telling- It is another kind of speaking process, wherein one needs to narrate a story in an entertaining or engaging way. The prime motive or goal is to capture the attention of the audience.


5. Informative- As the name describes, it is a speech in which the speaker gives some information to educate or inform the audience, which in turn, benefits them in future.


6. Newcasting- This is mostly a professional kind of public speaking that involves media like radio, newspaper, magazine, television and internet. The another term that we can use in ‘Broadcasting’.


7. Entertainment- In this, the purpose is to solely entertain people, make them laugh, make them cry or stimulate their emotions in some way.


8. Ceremonial- This kind of speaking activity comes into picture during the ceremony in the form of a graduation event,weddings etc in which people are honoured,remembered or some sort of important event that needs to be witnessed and that represents a new part of person’s life.


Thus, speaking is through using words,actions so that other may know what you say in public or mass of people. It can also mean talking to oneself that no one can hear that can be termed as ‘Interpersonal Skills’ or it refers to an ordinary contact conversation.

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