Presenter Effectiveness

An effective presenter needs to be flexible, energetic and enthusiastic. The following guidelines will help you to enhance your effectiveness as a presenter.

Making a presentation puts you on public display. An audience not only listens to your ideas, it also responds to the way you use your voice and your body. You need more than a well written presentation to make an impact. You will also need to deliver it in a lively, flexible and interesting way. In this leaflet we suggest many ideas for invoking energy in your presentation style.

To begin with, imagine that you are in the audience for your presentation. What might:

  • Grab your attention?
  • Stimulate your imagination?
  • Inspire your confidence?
  • Develop your understanding?

Effective presentation skills are required to provide information, give instruction, sell a plan or idea, or accomplish a combination of these things. Through words and visual aids, a presentation performs a service to the listener. A carefully worded presentation can translate facts, trends, or statistics into basic relationships that will influence policy or actions.

Rudyard Kipling said that “Words are the most powerful drug used by mankind.” After the objective of the presentation has been established, the general form of the presentation must be considered. The message should be communicated in as few words and using as few visual aids as necessary to present a plan or idea effectively. A concise, convincing presentation of 10-minutes’ duration may accomplish readily the desired objective – and be more economical – than one lasting an hour. In other words, the effectiveness of the presentation depends more upon the soundness of the message than its length, the presenter’s skill in delivery, or the quality of the visual aids. However, too long a presentation, lack of skill in its delivery, and/or poor visual aids could spell disaster.

Continuously explore your personal style using any or all of the above suggestions in different combinations for different effects. Above all, remember two main points:

  • Be yourself— even in the most formal of surroundings you will need to be yourself. No one will be impressed if you try to perform like a classical actor or act like a stand-up comedian;
  • Avoid any behavior that might be off-putting to your audience— always be deliberate and clear in your use of your voice and physical actions.

Finally we can say that an effective presenter makes the best use of the relationship between the him/her  and the audience. It takes full consideration of the audience’s needs in order to capture their interest, develop their understanding, inspire their confidence and achieve the presenter’s objectives and that’s what a presenter’s effectiveness is all about.

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